We Are Not Models designs clothes for the people fashion forgot.
Fashion has never welcomed us. So fuck fashion.

We Are Not Models because we are immigrants, and people with the wrong skin colour, and
non-binary, and too fat, and too weird.
We Are Not Models because fashion said we couldn't be.

Our designs are inspired by our Amma, and built on our family's history in fashion and design.
50 years ago, our ThaTha didn't listen when he was told brown people couldn't run a fashion store.

Neither did we.



Shop our latest collection.